A study was released today by to analytics companies — xAd and Telmetrics – that purport some rather interesting statistics regarding mobile phone searches and usage. According to the study, searches for restaurants on mobile phones have a whopping 90 percent conversion rate. Additionally, 64 percent of all mobile restaurant searches are converted into a sale of some kind, a call or intent to purchase within the first hour of the search. Furthermore, the study also showed that the top three considerations for users conducting mobile restaurant searches included: a phone number to call, directions to the restaurant and the close proximity of the restaurant, as 65 percent of all users are searching for a restaurant that’s within walking distance from them.
Wednesday, October 3, 2012
New Study Reveals Mobile Searches Powered by Urgency, Location – Restaurant Category to See Most Growth in Next 3-5 Years
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