How popular are mobile apps for placing orders (of any kind, not just food) … according to recent statistics, they are immensely popular. This newer form of mobile ordering isn’t just trendy: it represents a technological shift to the mobile handset device. As technology becomes more compact, agile and capable—people who previously had no access to the internet are now enjoying access thanks to smartphones and cushy, roomy data plans. Telling of these numbers is a recent survey that was conducted by PEW, which demonstrated that 45% of all cell phone users in the US have a smartphone. Furthermore, the same survey stated that 88% of all adults in the US now have a cell phone, and that 46% of all US adults now use smartphones. Interestingly enough, smartphones are not the only factor in web browsing from a mobile platform; as the same survey shows that 41% of US adults use “simple features” cell phones; but they are equipped with a web browser. So could all of these technological protagonists be the harbingers of a revolution that sees vast web usage migration to the smartphone handset platforms, of which they are mostly dominated by Android and iPhone backend software interfaces?
We’ll dig into some interesting and recent statistics that shed some more light on this matter.
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