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Tuesday, July 3, 2012

Would You Use a Reservation App for Booking a Table from Your Smartphone?

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reservation app Would You Use a Reservation App for Booking a Table from Your Smartphone?

How Many People Use Smartphone Apps? This is an interesting question that directly relates to our question: just how many people are even using smartphone apps in the US at the present? The answer, according to recent surveys that were conducted by Harris and Ask.com: 69% (of the estimated 72-million smartphone users) have downloaded an app to their smartphone. About 60% will only download an app if the app is free to use, according to American Express. More men (about three quarters) are likely to download an app, as opposed to an estimated 62% of women. However, women download three times as many games as men do on any given day (and who thought that video games were only for boys). It is estimated that only one out of five people will pay for an app.

Does offering a reservation app for your restaurant make sense?


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